Privacy Policy

PRIVACY POLICY – EMILY & GRACE

INTRODUCTION

Welcome to Emily & Grace (“we”, “us”, “our”). We are committed to protecting your privacy and personal data. This Privacy Policy explains what we collect, how we use it, and how we protect it.

We process your data on lawful bases such as contract, consent, legitimate interests (e.g., fraud prevention, service improvement) and legal obligations (e.g., tax).

INFORMATION WE COLLECT

When you visit our website and use our services, we may collect:

  • Personal details: name, shipping/billing address, email, phone.

  • Order & payment information: order details, payment status/reference (card data handled by our payment provider; we don’t store full card numbers).

  • Website interactions: pages viewed, products viewed/added to cart, session and device information (IP, browser, cookie IDs).
    If you create an account, we also process your login and preferences.

USE OF INFORMATION

We use your information to:

  • Process and complete orders (including delivery, returns and customer support).

  • Personalise your shopping experience (e.g., remember cart, relevant suggestions).

  • Improve our website and services (debugging, performance, analytics with consent).

  • Provide support and respond to your enquiries.

  • Send offers and updates if you have signed up (you can unsubscribe at any time).

PROTECTING YOUR DATA

We use appropriate technical and organisational measures to protect your data against unauthorised access, use or disclosure (e.g., encryption in transit, access controls, least-privilege, secure configuration).

DISCLOSURE OF INFORMATION

We treat your data as confidential. We may share it only with:

  • Service providers who help operate our store: shop platform/hosting (e.g., Shopify), payment providers (e.g., Stripe/PayPal), carriers/fulfilment (e.g., DHL/DPD), email/CRM and analytics tools—solely to provide our services.

  • Authorities or advisers where required by law or to protect our rights.
    Where data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., SCCs/UK IDTA).

COOKIES AND ANALYTICS

Our website uses cookies to enhance your browsing experience. Non-essential cookies (e.g., analytics/marketing) are used only with your consent.

CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes in our practices. Please check this page periodically for the latest version. We will note the “Last updated” date below.

CONTACT INFORMATION

Questions or requests about this Privacy Policy or your data?
Email: [info@emilyandgrace.com] 

Last updated: [6-11-2025]